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About BRC


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Founded in 1965, the Behavior Research Center is an independent U.S. based firm providing marketing and public opinion research to public and private sector clients. The company designs and conducts projects throughout North America including the U.S., Canada, Central America and Mexico. Our headquarters is in Phoenix, Arizona and we maintain a field office in Antigua, Guatemala.

BRC offers comprehensive facilities and a full range of design, data collection and analysis services. Our reputation for excellence is based on innovative problem-solving study design and on accurate monitoring and prediction of consumer behavior. We are also respected because of our reports are far more than regurgitation of numerical data, but provide our clients with clearly-written, actionable information.

While most of our work is proprietary, the firm enjoys considerable renown as a result of media and scholarly coverage of our innovative Rocky Mountain Poll™, the Consumer Confidence and Buying Index which we have produced since 1980 and the pioneering work we have done in Latino consumer studies. These studies are done in the public interest and are respected bellwethers of consumer attitudes.

BRC was invited in 1980 to join other selected research firms to become charter members of the Roper Center Research Council. The Roper Center is the largest archive of survey data in the world and an adjunct of Yale University, Williams College and the University of Connecticut.

The services of BRC's two main divisions (Full-Service Research, and Data Collection and Processing) support our special areas of expertise:



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