OPENING WINDOWS TO THEIR MINDS
Since 1965, linking clients with their primary markets.

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Audience Development and Facilities Research

 

- Custom Capabilities
- Strategic Planning
- Audience Development
- Mail and Web-Based
- Message Development
- Shared-Cost Surveys
- Rocky Mountain Poll

 SPECIAL AREAS
 OF EXPERTISE
- Latino Research
- Election Studies
- Advocacy Groups
- Citizen Surveys
- Litigation Research
BRC designs research programs to provide essential information for audience development , including expectations, satisfaction and unmet needs. BRC is experienced in all types of sports entertainment and cultural attractions Our research provides detailed information on the demographics of attendees for the venue marketing staff and for sponsors and advertisers.
 
MARKETING & IMAGE
  • General market image
  • Advertising awareness
  • Brand Strategy
  • Niche marketing opportunities (Women, Youth, Minorities
  • New product, format, event, performer appeal
  • Identifying / Prioritizing of audience interests

SPONSOR/ADVERTISER SALES SUPPORT

  • Documenting audience demographics for sponsors
  • Fan Recall of signage playbook advertising
  • Merchandising needs and opportunities
  • Event sponsorship value
TICKET SALES
  • Impact of potential price changes
  • Maximizing subscriber renewal
  • Single event ticket buyer development

FACILITY IMAGE AND APPEAL

  • Personnel
  • Welcoming atmosphere
  • Access and parking
  • Security
  • Cleanliness
  • Concessions quality and unmet needs
  • Restroom facilities
  • Directional Information

BASIC DATA COLLECTION STRATEGIES THAT WORK!

  • Market sizing and image studies
  • During the event fan interviews
  • After the event on site fan intercept interviews
  • Next day telephone interviews
  • Post season telephone and e-mail surveys with season ticket holders.
  • Walk-in ticket buyer surveys

 

 

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45 E. Monterey Way, Phoenix, AZ 85012