Jim Haynes directs the
Center's staff of research and operations professionals and oversees
strategic planning, marketing and workforce development efforts.
Jim is also a research study project manager whose
clients include the El Paso Company, TransCanada Pipeline Company,
Delta Dental, Farmerís Insurance, University of Phoenix, Arizona
Highways Magazine, Bar-S Foods, Southwest Gas Company, Maricopa
Community College District, Phoenix Art Museum, Cox Cable, Heard
Museum, the United Food and Commercial Workers Union, Phoenix Sky
Harbor International Airport, the Del E. Webb Corporation, and more.
Mr. Haynes also brings a great deal of experience
as both a research provider and buyer as President of Western
International University, a private business University in Phoenix,
with branch campuses in London and at Ft. Huachuca, AZ.; Community
Relations Director for Phoenix International Raceway; and President
of the Phoenix Chamber of Commerce, the oldest and largest business
advocacy organization in Arizona
Mr. Haynes served as Chairman of the American
Chamber of Commerce Executives and is an official with the Indy
Racing League. His collegiate degree is in journalism, with a minor
in political science at California State at Los Angeles.
Research Director U.S.A.
Bruce Hernandez oversees U.S. research projects and
is a specialist in study and sample design. While his principal areas of
interest focuses on studies for government agencies he also has
broad experience in the areas of research in behavioral health,
transportation, recreation and facility development.
Mr. Hernandez holds a marketing degree from
Arizona State University and completed advanced studies in
Social/Economic Statistics and Quantitative Systems, Mr. Hernandez
has for nearly 40 years played a key role in developing the
Center's quantitative research arm. The unique methodologies
he has developed to solve difficult research problems have earned
the Center a national reputation for accuracy and precision at all
levels of study completion. His expertise in sampling has been
especially important in the successful completion of major
multiphase longitudinal studies.
A principal in BRC since 1971, Mr. Hernandez is
widely respected for his skill in study design, implementation and
analysis, and is often called on to lecture on research
methodologies and to serve as an expert witness in sensitive
litigation cases, especially with regard to sampling theory and
design. His client base is varied and impressive and includes both
public and private sectors clients.
Bruce Hernandez has participated in: American
Association For Public Opinion Research; Arizona Supreme
Court Committee on Judicial Performance Review; Bureau of the Census
Subcommittee of Population Characteristics; American Statistical
Society; American Marketing Association; ASU Alumni Association,
Valley Forward Urban Concept Committee and the Board of Directors of
PBS station Channel 8.
EARL DE BERGE
Earl de Berge is
founder and Chairman of the Board of the Center. and focuses the
bulk of his attention on Latino consumer studies in the U.S. and
Mr. de Berge enjoys a national reputation for
innovative and insightful public opinion research and is a trusted
advisor to business, government and non-profit institutions. He
pioneered the development of regional, nonpartisan, public
information polls with the creation of the award-winning Rocky
Mountain Poll and the BusinessTRACKô and Latino
TRACKô surveys of consumer and business markets.
Director of Research for BRC since 1965 Earl is
also Editor of the respected Rocky Mountain Poll. In the
latter capacity, he has charted the changing public policy landscape
and emerging commercial markets of the Rocky Mountain states and
contributed greatly to the increased national attention given to
western markets. His articles and critical analysis of
research techniques, methodologies, and significant findings have
been published in journals of business, marketing, and public
Mr. de Berge is a specialist in the design,
administration, and analysis of market research programs. His
areas of special interest include business-to-business and consumer
research in health care, public policy, corporate image, commercial
development, and the travel and hospitality industries. In the past
decade, he has also pioneered the Centerís Hispanic and Latin
American study program.
Mr. de Berge holds degrees from Antioch University
and the University of Arizona. He has served on the
boards of numerous civic and cultural associations, including the
Phoenix Symphony, the National Board of ATLATL, the Phoenix Economic
Growth Corporation, the Trustees Executive Committee of Verde Valley
School, the Executive Committee of the Phoenix Chamber of Commerce,
the Mayor's Economic Development Advisory Committee, and as Chairman
of the Arizona State Board of Land Appeals and the Maricopa County
Planning and Zoning Commission. He is also Chairman of the
Southern Maya Project for Archaeology and Community and a Board
member of the Guatemala Based Semillas Para El Futuro. Mr. de Berge
is also a member of the American Academy of Poets.
Director Operations &
Mr. Kamer manages
the Center's operations units, including both phone and field
interviewing and data collection divisions. His responsibilities
include the fulfillment of all data base development and data
processing services for both internal and external customers. He is
responsible for the Center's company-wide technology interface,
including CATI systems, sampling services, statistical tabulations,
interactive MACH III interactive response system and programming.
Prior to joining BRC, Mr. Kamer had 20 years
experience in the United States Air Force, including 11 years
managing the Services Information Management System (SIMS). During
that time, he developed a strong foundation in problem-solving in a
fast paced, constantly changing environment. He also served three
years as a Customer Service Instructor and two years as a Quality
Manager. His project experience includes spearheading and
implementing the Internet and e-mail based survey development
program at BRC.
Mr. Kamer's educational background includes the
Defense Language Institute, Monterey, CA, as well as an Associates
Degree in Food Service Management. Where he mastered Chinese, a
skill suitable for computers and dealing with Earl.
SUZANNE DE BERGE
Chief Financial Officer
Suzanne de Berge manages BRC financial affairs as
well as corporate strategic planning as BRC continues to foster
ethical research practices and helps pioneer new research frontiers
in Latin America. As CFO she also manages a customer satisfaction
program under which all clients receive questionnaires inviting them
to assess team performance on each of their projects This has proven
to be a very valuable tool in quality assurance and identifying new
Suzanne takes a leading role in the companyís
active corporate citizen initiatives serving as the first woman
member of the Arizona State Board of Veterinary Medical Examiners,
and its first non-veterinarian chairperson.
Suzanne was recently elected President of the international Seeds
for the Future NGO in Central America, served on the Phoenix Arts
Commission and was its chairperson during the critical formative
years and continues to provide counsel and expertise to various arts
organizations via the Commission's Business Volunteer for the Arts.
She is a past president of Women At The Top, a leading Arizona
women's business organization and represents Behavior Research
Center on The Family Business Forum, a function of The Center for
the Advancement of Small Business at Arizona State University. She
currently serves as Chairperson of the Semillas Para El Futuro NGO
in Antigua which is dedicated to creating new economic and community
models for poverty plagued rural community in Central America. Ms.
de Berge holds a BA from Antioch University.
Prior to joining BRC, Ms. de Berge was Assistant
Curator of Art for the Heard Museum of Anthropology and Primitive
Phone Room Manager
Eleanor has over 5 years experience in the research field. She began as a telephone interviewer and has held a variety of positions including Lead Recruit Trainer, Business Development Coordinator, and Quality Assurance Specialist. She has experience in sales and customer service and with her strong support team implements operational and staff objectives, maintains efficient qualitative operations while assisting our clients in making each project a success.
With a pool of skilled call center staff, Eleanor is ready to assist you with your market research projects. She and her team can assist with interviewing and focus group recruiting including quota management and re-screening to ensure security and qualification. Eleanor considers her clients partners and friends, not just clients