OPENING WINDOWS TO THEIR MINDS
Since 1965, linking clients with their primary markets.

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Spanish Language Specialists

 

- Telephone Center
- Face-to-Face
- Regional Network
- Focus Group Services
- Data & Doc Support

- Spanish Specialists
- Validition Service

Behavior Research Center has a well-earned reputation for pioneering and innovative work in the Latino consumer market. We offer clients experience, insight, sound methodologies and data collection capabilities based on 40 years experience in the design, implementation and analysis of studies of the Latino market. BRC has been in the forefront of identifying and understanding the unique differences between fully acculturated, transitional, or Spanish-dominant and non-acculturated Latino consumers and the varied buying habits for each of these sub-markets.

TECHNICAL AND EXPERIENTIAL BACKGROUND

  • Spanish-speaking professionals at all levels in the company.
  • Bi-lingual and bi-cultural staff to assure culturally sensitive and accurate data collection.
  • Moderators, translators, interpreters and a coding team that can handle any assignment in Spanish.
  • Data collection network supporting client interviewing needs in the Western US, Mexico and other Latin American countries.
  • LatinoTRACK,TM a periodic omnibus study offering low cost proprietary research opportunities to clients.

SPECIFIC BI-LINGUAL SERVICES INCLUDE:
  • study design
  • written analysis
  • open-end coding
  • consulting
  • translations
  • moderators
  • focus groups
  • pre-recruits
  • mystery shops
  • field or in-store intercepts
  • telephone studies
  • remote area studies
  • event interviewing
  • e-mail and web-studies

 

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45 E. Monterey Way, Phoenix, AZ 85012